Adidas collaborated with HVW8 to create the Crazy 8 Illustrations, three 8×8 canvas’ celebrating the return of these shoes. The filmmaking team, La Moustache, collaborated with HVW8 while they were painting to create this film.

Here is what Dale Hayward and Fred Caron from La Moustache had to say about the project:

We had been talking with the guys over at HVW8 a couple of times about how we could fuse their particular graffiti style within some sort of animation project. This past december HVW8 collective was approached by Adidas to create three 8×8 paintings for print ads & then would be use afterwards as the backdrop during the “Adi-Hoop Competition”. That’s when we saw a great opportunity to play with and learn how to integrate animation into what would be  a mini-documentary about the
creation of the paintings.

Early on a Saturday morning, without having seen the final comps of the paintings, or seeing the location of the shoot, we headed up into a small studio space above an art store. Equipped with macs, canons, and dragon, we jumped into the project. Doing everything on location (to limit the post-production work) we ended up trying a lot of different angles and approaches along the way. Always trying to keep track of what the artists were doing during their steps of the creation was the hardest, since we had to improvise with the artist, all the animation had to flow with their
paintings and there’s no going back.

So after 5, 16 hour shoot days, we delved into the edit of combining the stop-mo and live action. It was fun challenge to edit animation like this instead of traditionally never editing animation, you always edit during
the board stage. since there wasn’t time to do any, we improvised right up until the end with the live action to accompany.

looks like we’ll be doing some more of these soon too, so we’ll let you know. take it easy!

-dale and fred

music: Snoop Dogg ft. Marty James “El Lay”