The concept, and title of the project, are representative of how Si views his personal work, how he channels the deepest waveform generating corners of his mind into a controlled explosion of unique self expression.
Breaking out of the order and patterns of everyday life, Si views his artistic musical output as his own ‘Permission to Explode’.
Not a music video as such, more an experimental short intended to visually embody the sonic direction of the album. The challenge was to embrace the concept of hyper-creativity and attempt to harness this with the just the right amount of rhythm and order – It’s a tricky balance that has long been his trademark.
Our approach was to marry the multi-layerd, eccentric, characteristics of the album with an equally rich and complex approach. Drawing on a mixed media palette we combined 3D scanning, projections, stop motion, scripting, live action & CGI with the aim of creating a unique aesthetic in the true spirit of the project.
Making of:
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Credits
Produced and Directed by: ATYP
Director of Photography: Julian Ward
Post production: ATYP
Composition & sound design: Si Begg
3D Technology: Inition inition.co.uk
Technical Director: Robert Jeffries
3D Printing: Paul Armand
Art department: Joe Nation / Henry Dorman
Stop-frame animation assistant: Lauren Angelkov-Cummings
Lighting: Promotion Ltd
Thanks to: Gren & Hazel / Rachel Gilmore / Steve Angelkov / Canon Lens Repair / Ben Cummings / Noah Harris / Toby Howell / Chompey@theBureau / Will Morey / Spaghetti Birtwell