Google eBooks from Buck on Vimeo.

BUCK mixes CG, stop motion construction paper and creative compositing in this piece for Google eBooks. There’s an irony here I suppose. Motion graphics designers are incorporating more paper and hand made animation into their work, while society considers paperless reading. These two opposite trends collide and the result in an ad for paperless technology – made with paper. I would have liked to have been a fly on the wall during that pitch.

Kudos to BUCK and their team for pulling it off with style.