Simplicity is never really simple…Buck Studios does a great job with this spare and clean presentation. “Coastal Cool” is a spot for Sherwin Williams/HGTV and seeks to inspire everyday people to become artists in their own homes. The sharp lighting brings a sunny day and the creamy negative space just takes all cares away…not to mention the smooth, aquatic yet subtly crab-like motion in the animation. Honestly, all that planning must have been a beach! Here also is a piece from Buck, from the yesteryear of 2010, that they did for the launch of Google eBooks. Read on to hear from HGTV about why they chose Buck.
HGTV:

    Building on our successful creative partnership with McKinney and Sherwin Williams, this new series of spots celebrates HGTV’s curated color palettes, and the inspiration behind them. We captured everything in camera, using stop motion to bring the collection of inspirational objects to life. For the “Coastal Cool” collection, with color names like Sea Salt, Coastal Plain, and Blissful Blue, we wanted to capture that fresh, breezy, beach vibe, where color inspiration drifts in unexpectedly, like a message in a bottle.

Pure commercial artistry- good job, animation artists! -Dragonframe

Directed by: BUCK
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Associate Creative Director: Daniel Oeffinger, Jon Gorman, Ben Langsfeld
Producer: Kevin Hall
Design: Daniel Oeffinger, Ben Langsfeld
Storyboards: Kyle Mowat, Fede Reano
CG Supervisor: Ryan O’Phelan
Previs: Jon Gorman, John Karian, Trentity Dewitt, Daniel Oeffinger, Kyle Mowat
Modeling: Dennis Mueller
Stop Motion Director: Daniel Oeffinger
Stop Motion Animation: Matt Somma
Art Department: Janet Kim, Junko Shimizu, Erika Bettencourt
Stylist: Leah Berkowitz
Director Of Photography: Seth Ricart
Gaffer: Michael Yetter
Motion Control: Richard Coppola
Composite: Herculano Fernandes, TingTing Li, Daniel Oeffinger
Colourist: Jose Fuentes
Software: Maya, Dragon Frame, Nuke, After Effects
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Agency:
McKinney
CCO: Jonathan Cude
GCD: Ellen Steinberg
Art Director: Kathryn Clendenin
Copywriter: Rick Morrison
Executive Producer: Josh Eggleston
Account Director: Lindsley Laham
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Audio:
Beacon Street Studios

Blog written by Vera Long