In “Home Tree Bathtime,” a British home heating company called Home Tree offers up a sweet stop motion commercial directed by Jack Cunningham. The ad creates a homey vibe, featuring a warmly lit evening bath scene that’s not so dim that you can’t appreciate details like a gnarled tree branch stairway railing, or a thimble sink basin.

In the cozy scene a mom and dad felt mouse bathe their little one in a bubble bath. After some impressive water splashing and drops that are quite realistic looking, we are left with the feeling that you just want to crawl inside the scene and go for a comforting visit.

Here as animators and viewers alike, we see that in the age of emotional marketing, simply leaving the viewer with a good feeling is more than enough to get your brand message across. And when your business is heating people’s homes safely, this makes even more sense as a win.