Director and animator Rogier Wieland, no stranger to high profile campaigns, once again celebrates the creative process in his refined, yet raw and sweetly rebellious way. Brilliantly executed, expertly paced and lit…this multimedia spot for Lego takes us back to our collective plastic block roots. Click here to go even deeper retro with his past series for yet another indispensable ingredient for the creative life, Moleskine journals. Then read on to watch the totally tubular and mega-rocking making-of video.

blog by vera long

Written and directed by:
Rogier Wieland
Client:
Lego China
Agency:
AKQA ,Shanghai
Production Company:
Black and Cameron, Shanghai
MADE BY
Animators:
Rogier Wieland
Danièle Knirim
Yoana Buzova
Suus Hessling
Raymon Wittenberg
Iris van den Akker
Producer:
Danièle Knirim
Voice over talent & boy in snake suit:
Thomas Boyd
Art direction & design:
Rogier Wieland
Set builders:
Matthias Hurtl
Pieter-Henk van Wijk
Special thanks to:
Nadine Bradshaw
Jasper van Blokland
Jesse Hendriks
Jean Villanueva
Mickey Yang

Blog written by Vera Long