Graceful camera work and elegant paper sculpture unite in Stoptrick‘s spots for the new Toshiba Satellite R630 laptop and the WL768 3D Television
In this piece Stoptrick Studios visually dramatize the evolution of technology from 2D to 3D. They masterfully weave this theme on several levels. The evolution of industry leading Toshiba technology from 2D to 3D. The simple evolution of a brilliant idea—starting with a flat blank sheet of paper and fleshing it out into a highly detailed 3D mini-world. Stoptrick employs high key lighting and white on white color scheme throughout most of the piece to arrive at a full color finale. The piece cleverly celebrates innovation and industry.
The piece was shot and aired in 3D. They used the Dragon IOTA Stereoscopic 3D Slider and our IOTA Controller along with Dragon’s DMX lighting controls. It took a marathon 16 days to shoot these elaborate spots; up to an hour went into each frame. Origami artists constructed the paper models and architecture.
see more versions of commercial
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- “We use the
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- quite a bit for automating lights. In the Toshiba spot I used it to dim a light on the ant, and in the laptop spot- when the camera was in a certain position. Works great.
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- For the short we are currently shooting, I am controlling tons of colored LEDs with the
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- controller and some LED electronics.”
