“We all vape on the same planet,” thus begins vape brand Vuse’s recent sustainability push in advertising.

When Blue Moon Brewing approached the UK’s Blinkink animators for a series of idents for their Belgian beers known for that refreshing twist of orange, craft materials were forefront in the craft brewing company’s mind.

If you weren’t aware of the connection between the UK’s Shipping Forecast and sleepy wind down recordings, perhaps you’ve never listened to the iconic British maritime weather report—or at least not while a little drowsy.

“The initial concept for the spot was that a cheese car and a hot dog car would race each other and crash together creating a delicious cheese dog,” director, Anthony Farquhar-Smith, told us.